Cash or Credit? Why not Both? | Today’s culture is one of convenience, which is why most people carry plastic today, instead of cash. But there are customers that are die-hard old school that really prefer to pay cash only. So how do you, as a business owner, handle this dichotomy? You offer both options! Offering your clients the ability to pay with card, or with their preference, providing an ATM for their cash convenience lets you hit all corners of the playing field.

Benefits of Having an ATM

Not only are there customers who simply hate using their cards, there are the ones who prefer cash to keep better track of their finances using popular money managing techniques. In order to maximize profit from those customers you should have an ATM in your business. These people may not regularly use those cards to make purchases but if your store or business offers things they realize they need on the spot, they will gladly make use of an ATM to get extra funds for the purchase. Knowing that your business has an ATM will induce these customers to return for future purchases, increasing customer retention. In addition this increases your revenue as you collect the fees the ATM charges for the customers usage. Your revenue is also increased by the higher sales generated by allowing your cash customers access to a cash machine.

The Necessity of Cash | Cash has proven to become an important part of our society even in the age of the digital era. It proves to be an easy method of transferring

Having an ATM also increases traffic to your business. People who may not normally shop at your store may stop in to use the ATM for a quick withdrawal. You have then gained the opportunity to convert them into a customer, if your machine is placed strategically enough to draw the visitor’s attention to your goods. Even if they don’t purchase anything, you’ve gained revenue in the form of ATM fees.

Benefits of Accepting Credit and Debit Cards

Of course the answer to this is almost self-explanatory. Everyone carries plastic these days! Even the cash customers have them, although they are sometimes reluctant to use them. But in order to accept credit and debit cards you need to avail yourself of a credit card merchant service to process the transactions. Once you have, your card-carrying customers will spend more as they can now just swipe and go. People who shop with their credit cards tend to buy more than cash customers, so making this amenity available will increase your bottom line, your traffic and your customer’s happiness. Which of course, leads to more repeat business, more revenue and so on, ad infinitum. And, best of all, the fees for using a credit card merchant service are reasonable, especially, if you choose Dragonfly Business Solutions for your needs.

Cash or Credit? Why not Both? Today's culture is one of convenience, which is why most people carry plastic today, instead of cash. But there are customers

No matter what type of business you have, Dragonfly Business Solutions has the experience you need to help you solve your customers or visitors cash flow needs by providing credit card merchant services as well as ATM placement services. Dragonfly provides free equipment to qualified businesses and stands ready to get your business set up for credit card processing and ATM processing. If you are already accepting credit cards in your place of business, chances are that Dragonfly can save your money over what you are currently paying for merchant services.

Call Dragonfly today at 800.975.1764.

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